Stephen's Essay
When looking at Stephen's essay I found many similar observations about the way in which Coca Cola chooses to advertise their product, such as, detailed and intricate animation, promoting uniqueness, and showing the happiness that their product brings to their customers. These choices made by Coke to promote their product through showing what Coca Cola has to offer instead of what other companies lack compared to their own, in my opinion as well as Stephens, is much more effective in persuading people to buy their product. Coke has chosen to take the high road compared to Pepsi, who chooses to try to make Coke look like an inferior product, by not even considering the competition, and by doing so have created an ad campaign that makes people want to by their product, not by showing why they shouldn't be buying their competitors drinks, but by showing what is so great and unique about the product they are selling.
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