Advertising at Its Best

I think this idea of advertising for a specific economic and social class goes on much more than advertisers would like to admit. Personally I really enjoyed the comparisons made in the article between language used to advertise a certain material for upper class versus lower class socioeconomic positions because it brought up something that although I rarely think about happens all the time. Taking the potato chip, especially, and looking at how advertisements on higher priced bags of chips differ from advertisements on lower priced bags of chips was a very good example to look at due to the availability of potato chips as well as the consumption of potato chips. These connections between the advertisements on higher priced bags of chips to socioeconomic class and or culture really intrigued me to look at how nice sit down restaurants advertise themselves compared to fast food restaurants. When looking at advertisements for fast food restaurants, I found that the advertising focused more on what the establishment and or food had rather than what the food or establishment didn’t have. This advertisement strategy came up when looking at potato chip bag advertisement and was called linguistic negation. Using linguistic negation highlights what your product has to offer than other products lack. For example when I was reading advertisements for high-class restaurants I found that what the restaurant promoted was the ambiance and or quality of food that lower class establishments lacked in providing for the customer. These differences in advertising techniques, in my opinion, has altered and will continue to alter the way in which products are advertised, and personally I don’t see the linguistic negation advertisement technique staying around too long due to the ever changing world of advertising.